Welcome to my blog!
My name is Yiannis, I am a digital analyst here in London.
Professional Career at a glance
I have spent the last 12 years working in digital marketing and was an early enthusiast and adopter of digital analytics. I am currently working as a senior digital analyst and have held different positions at companies such as Tesco, Gain Capital, City Index, Art Division, Middlesex University, Ford, Honda to name just a few. I have also worked as a consultant for various private firms and digital agencies -primarily for web analytics and biddable media set up and optimisation.
About Digital Insights World
I write this blog in my spare time. I post around things I learn in the digital space, from Analytics to SEO, PPC or Tag manager.
While the intention is to write on a weekly basis, experience has taught me that this will most likely not be the case. However, I promise to try my best and update as much as possible.
I will be writing around a range of subjects, from small Google analytic tips to more complex Adobe Sitecalyst tasks and from simple Google AdWord account set up to tips around DoubleClick multi-million budget campaign optimization.
In my spare time if I am not Skydiving, I play Nuclear Throne like there is no tomorrow, watch my favorite TV series, try different restaurants or work on various SEO projects (in reality I am just trying to outwit Google, shhhh).