Digital Insights

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Real Estate Dynamic Remarketing, A setup guide

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In this guide, i am going to show you step by step how to set up correctly Dynamic Remarketing for Real Estate.

Dynamic Remarketing allows you to show ads that contain messages, pictures and prices from the exact properties that the visitor viewed on your real estate website instead of traditional remarketing where you build audiences based on certain rules and target them with a set message/banner.

Effectively you dynamically create ad banners and messages directly from web site resources and all this happen automatically by adding/removing properties directly into your CMS without having to worry about updating your ads.

There are multiple steps you need to take in order to set up your dynamic ads, so without wasting any more time, let’s dive into it.

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Accelerated Mobile Pages in WordPress – Setup Guide

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Today I am going to publish a post around Google’s new hot topic, Accelerated Mobile Pages (AMP) and how to set it up in Wordpress web sites. After reading this post you will learn how to add the following WordPress features to your AMP pages:

  • Google Analytics
  • Google Adsense
  • Related Posts
  • Featured Image
  • SEO Meta Data
  • Social Sharing Buttons

What is Accelerated Mobile Pages (AMP) and how is it different to Responsive Design

I am sure by now most of you have read Google’s latest release about Accelerated Mobile pages (AMP). If not, in a nutshell, Accelerated Mobile Pages is a shorter HTML version of your posts, stripped out by elements that might delay the page load on mobile devices such as JavaScript and/or 3rd party tags. It’s basically an answer to Facebook’s instant articles, and is mainly aimed at publishers, however anyone is welcomed to implement it.

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Retarget your audience with AdWords Customer Match

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One of the coolest features Google AdWords released towards the end of last year was the “AdWords Customer Match” lists for Retargeting. Ok it is not as good as Facebook’s Email look alike feature but still it can be extremely powerful, especially for companies that offer various types of account upgrades or Product trials.

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