Digital Insights

  • Analytics
    • Google Analytics
    • Adobe Analytics
    • Calculated Metrics
  • Digital Marketing
    • SEO
    • PPC
  • Tag Manager
    • GTM
    • DTM
  • About Me

Adobe DTM : Finding Attributes from Clicked Elements using CSS Selectors

September 3, 2016 by YiannisG

Adobe DTM’s built-in element capture for onclick event listeners are pretty useful. One of the most useful resources on the internet around this topic is Jim Gordon’s amazing infographic, where you can find a list of all possible variables you can use with DTM.

[Read more…]

Filed Under: DTM, Tag Manager Tagged With: Adobe Sitecatalyst, CSS Selectors, DTM, Event Tracking

Calculated Metric: Bounce Adjusted Unique Visits

August 10, 2016 by YiannisG

bounced adjusted unique visits

I was reading the other day the very interesting article published by Adam Greco about Creating Conversion Funnels via Segmentation for Adobe Sitecatalyst where he basically breaks down visits into four different segments, depending which section of the site a user visited during a session. One of the things that a couple of colleagues debated was the first segment called “Awareness”.

According to Adam;s post, we include in the awareness segment people who have come to your website, but never seen a product, attempted to download a trial of it or purchased it. They simply express an interest because they saw an ad, heard something or read an article about it.

[Read more…]

Filed Under: Calculated Metrics, Digital Insights Tagged With: Bounce Adjusted Unique Visits, bounce rate, calculated metrics

Optimizely API initialisation via Adobe Analytic s_code & DTM

June 8, 2016 by YiannisG

I was recently asked – due to some issues with Adobe T&T – to run a test with Optimizely, one of the most popular AB Testing and Personalisation platforms in the digital space right now. While implementation with Google Analytics is pretty straightforward, there were some challenges I had to face with Adobe Sitecatalyst (as expected) and deployment via DTM.

Optimizely offers an integration feature for Adobe Analytics (Screenshots below) from which you can activate the tool and use its interface in order to push Experiment Names into Prop and/or Evar, similar to AAs for Target (A4T) plugin and to custom dimensions for those using Google.

Deploying code via DTM is fairly straightforward, but Optimizely documentation seems more tailored to native JS deployments of Adobe Analytics and hardcoded RSIDs which caused a couple of issues with our current setup.

Thanks to the help of our awesome Adobe Specialist Alex Brown, we managed to come up with a solution:

[Read more…]

Filed Under: DTM, Tag Manager Tagged With: A/B Testing, Adobe Sitecatalyst, DTM, Optimizely

Exit Rate % Metric Explained like never before

April 28, 2016 by YiannisG

The majority of the time landing page analysis is the primary focus of any web analyst when carrying out a web site review. However, little attention is given to visitor departure pages, also known as the Exit Rate.

This lack of focus is somehow understandable, especially on heavy acquisition web sites, where CMOs and Heads of Digital spend heavy budgets on biddable media and want to know which channel performs best when it comes to their KPIs. Consequently, the focus goes to landing page optimization metrics, in order to analyse visitors. It’s important that you don’t, however, ignore your visitors and what they do next.

Most of the time this happens because unlike the Bounce Rate, there isn’t a set rule for the Exit Rate. A visitor could end the visit at any moment without a meaningful reason, thus it is harder to explain. I believe that an exit rate analysis can give you a lot of important answers as to why particular visitor segments are exiting your site prematurely.

[Read more…]

Filed Under: Adobe Analytics, Digital Insights, Google Analytics Tagged With: bounce rate, Exit Rate

Accelerated Mobile Pages in WordPress – Setup Guide

March 7, 2016 by YiannisG

Accelerated Mobile Pages for Wordpress

Today I am going to publish a post around Google’s new hot topic, Accelerated Mobile Pages (AMP) and how to set it up in Wordpress web sites. After reading this post you will learn how to add the following WordPress features to your AMP pages:

  • Google Analytics
  • Google Adsense
  • Related Posts
  • Featured Image
  • SEO Meta Data
  • Social Sharing Buttons

What is Accelerated Mobile Pages (AMP) and how is it different to Responsive Design

I am sure by now most of you have read Google’s latest release about Accelerated Mobile pages (AMP). If not, in a nutshell, Accelerated Mobile Pages is a shorter HTML version of your posts, stripped out by elements that might delay the page load on mobile devices such as JavaScript and/or 3rd party tags. It’s basically an answer to Facebook’s instant articles, and is mainly aimed at publishers, however anyone is welcomed to implement it.

[Read more…]

Filed Under: Digital Marketing, SEO Tagged With: Accelerated Mobile Pages, SEO

Path Analysis with Google Analytics & Excel

February 10, 2016 by YiannisG

In this post I will show you how to use the standard CSV report from Google Analytics in order to do path analysis and identify how users navigate through your web site and which particular journey results in a successful conversion. A lot of people and digital marketers pay attention to landing page performance, relevant behavioral and conversion metrics (conversion rate, bounce rate, etc). However, in many cases the bounce rate is low on the landing page, but high on the next page that catches the user’s attention.

[Read more…]

Filed Under: Digital Insights, Google Analytics Tagged With: calculated metrics, page value, path analysis

Google Analytics Code Configuration, A Complete Guide

January 28, 2016 by YiannisG

google analytics code

I decided to write a post about the Google Analytics code, primarily for people new to the web analytics world. Even if this a very old topic that has been exhausted by various renowned bloggers, I realised that a lot of people still struggle to understand the basic differences between Google Analytics tracking code versions.

Hopefully in this post I will clarify the main differences and modifications that you can do to your Google Analytics code, when to use each version, and what you’ll get in return. I will also cover how to do the same modification with Google Tag Manager. If you do not know what Google Tag Manager is, Google recently released a series of videos that will help you understand the basics.

I will not go through the old school Urchin.js code, and dive directly to the codes you are most likely to see in various web sites today.

[Read more…]

Filed Under: Digital Insights, Google Analytics Tagged With: google analytics code, Google Analytics Implementation, Google Analytics Universal

Retarget your audience with AdWords Customer Match

January 28, 2016 by YiannisG

AdWords Customer Match

One of the coolest features Google AdWords released towards the end of last year was the “AdWords Customer Match” lists for Retargeting. Ok it is not as good as Facebook’s Email look alike feature but still it can be extremely powerful, especially for companies that offer various types of account upgrades or Product trials.

[Read more…]

Filed Under: Digital Marketing, PPC Tagged With: AdWords, AdWords Customer Match, Remarketing

How to compare new and return visitors in Adobe SiteCatalyst 15

January 24, 2016 by YiannisG

This is not going to be a big post as it will discuss a bit about one of the silliest adobe sitecatalyst barries, the known to all of us from Google Analytics “Visitor Type”.

In GA, on the Audience report, you can select the Behaviour tag and then click on “New vs Returning”. This will automatically categorise

newVSreturning-GA

Then GA provides you

newVSreturningmetrics

Unfortunately Adobe Analytics do not provide you a “User Type” report by default, however this is an easy fix by creating a couple of Visit type segments on your own.

The first segment you will create is the New Visitor one. We will name this “Visit Type: New visitor”

[Read more…]

Filed Under: Adobe Analytics, Digital Insights Tagged With: Adobe Sitecatalyst, Segmentation

How to Install Google Analytics Universal with Google Tag Manager

January 25, 2016 by YiannisG

GTM macro tag

In this post I am going to explain how to install google analytics universal with Google Tag Manager.

I am assuming you are familiar with GTM and how this tool can make your life easier but in case you aren’t here a small video from Google discussing some of the key concepts:


[Read more…]

Filed Under: GTM, Tag Manager Tagged With: Google Analytics Universal, Google Tag Manager

  • « Previous Page
  • 1
  • 2
  • 3
  • Next Page »

Free updates & EBooks

Recent Posts

  • Element Visibility trigger in Google Tag Manager
  • Monitoring your KPIs performance with Adobe Workspace Functions
  • Real Estate Dynamic Remarketing, A setup guide
  • Google Analytics Implementation Guide for Beginners
  • How to measure your YouTube video length performance

Categories

  • Adobe Analytics (4)
  • Calculated Metrics (4)
  • Digital Insights (11)
  • Digital Marketing (3)
  • DTM (4)
  • Google Analytics (6)
  • GTM (4)
  • PPC (2)
  • SEO (1)
  • Tag Manager (8)

Categories

Adobe Analytics Calculated Metrics Digital Insights Digital Marketing DTM Google Analytics GTM PPC SEO Tag Manager

Copyright © 2021 · News Pro Theme on Genesis Framework · WordPress · Log in