I was recently asked – due to some issues with Adobe T&T – to run a test with Optimizely, one of the most popular AB Testing and Personalisation platforms in the digital space right now. While implementation with Google Analytics is pretty straightforward, there were some challenges I had to face with Adobe Sitecatalyst (as expected) and deployment via DTM.
Optimizely offers an integration feature for Adobe Analytics (Screenshots below) from which you can activate the tool and use its interface in order to push Experiment Names into Prop and/or Evar, similar to AAs for Target (A4T) plugin and to custom dimensions for those using Google.
Deploying code via DTM is fairly straightforward, but Optimizely documentation seems more tailored to native JS deployments of Adobe Analytics and hardcoded RSIDs which caused a couple of issues with our current setup.
Thanks to the help of our awesome Adobe Specialist Alex Brown, we managed to come up with a solution: