Digital Insights

  • Analytics
    • Google Analytics
    • Adobe Analytics
    • Calculated Metrics
  • Digital Marketing
    • SEO
    • PPC
  • Tag Manager
    • GTM
    • DTM
  • About Me

Calculated Metric: Bounce Adjusted Unique Visits

August 10, 2016 by YiannisG

bounced adjusted unique visits

I was reading the other day the very interesting article published by Adam Greco about Creating Conversion Funnels via Segmentation for Adobe Sitecatalyst where he basically breaks down visits into four different segments, depending which section of the site a user visited during a session. One of the things that a couple of colleagues debated was the first segment called “Awareness”.

According to Adam;s post, we include in the awareness segment people who have come to your website, but never seen a product, attempted to download a trial of it or purchased it. They simply express an interest because they saw an ad, heard something or read an article about it.

[Read more…]

Filed Under: Calculated Metrics, Digital Insights Tagged With: Bounce Adjusted Unique Visits, bounce rate, calculated metrics

Free updates & EBooks

Recent Posts

  • Element Visibility trigger in Google Tag Manager
  • Monitoring your KPIs performance with Adobe Workspace Functions
  • Real Estate Dynamic Remarketing, A setup guide
  • Google Analytics Implementation Guide for Beginners
  • How to measure your YouTube video length performance

Categories

  • Adobe Analytics (4)
  • Calculated Metrics (4)
  • Digital Insights (11)
  • Digital Marketing (3)
  • DTM (4)
  • Google Analytics (6)
  • GTM (4)
  • PPC (2)
  • SEO (1)
  • Tag Manager (8)

Categories

Adobe Analytics Calculated Metrics Digital Insights Digital Marketing DTM Google Analytics GTM PPC SEO Tag Manager

Copyright © 2021 · News Pro Theme on Genesis Framework · WordPress · Log in