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Element Visibility trigger in Google Tag Manager

October 28, 2017 by YiannisG

element visibility trigger with CSS in Google Tag Manager

It seems that Google Tag Manager is on a mission to become the best TMS solution in the market. After the recent introduction of the YouTube video and scroll tracking triggers, GTM now gives us  an element visibility trigger out of the box.

This is invaluable for your web analytics data, and something you should definitely consider when planning your Google Analytics Implementation tasklist. With this feature, you are now able to track all the important elements on your web page without exclusively relying on Scroll or Click tracking. You can use the element visibility trigger as an event in order to measure impressions of your footer banners, call to actions, pop-ups, elements that surface post-load (yes they have a DOM listener out of the box as well) and many more.

Without any further ado, let’s dive into it.

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Filed Under: GTM, Tag Manager Tagged With: CSS Selectors, Event Tracking, Google Analytics Implementation, Google Tag Manager, GTM

Adobe DTM : Finding Attributes from Clicked Elements using CSS Selectors

September 3, 2016 by YiannisG

Adobe DTM’s built-in element capture for onclick event listeners are pretty useful. One of the most useful resources on the internet around this topic is Jim Gordon’s amazing infographic, where you can find a list of all possible variables you can use with DTM.

[Read more…]

Filed Under: DTM, Tag Manager Tagged With: Adobe Sitecatalyst, CSS Selectors, DTM, Event Tracking

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