Digital Insights

Element Visibility trigger in Google Tag Manager

by

It seems that Google Tag Manager is on a mission to become the best TMS solution in the market. After the recent introduction of the YouTube video and scroll tracking triggers, GTM now gives us  an element visibility trigger out of the box.

This is invaluable for your web analytics data, and something you should definitely consider when planning your Google Analytics Implementation tasklist. With this feature, you are now able to track all the important elements on your web page without exclusively relying on Scroll or Click tracking. You can use the element visibility trigger as an event in order to measure impressions of your footer banners, call to actions, pop-ups, elements that surface post-load (yes they have a DOM listener out of the box as well) and many more.

Without any further ado, let’s dive into it.

[Read more…]

Google Analytics Implementation Guide for Beginners

by

We discussed on a previous post the different Google Analytic Code configurations you can do in order to set the correct tracking on your web site.

Today I am to show how to plan your Google Analytics Implementation setup by providing a guide with detailed task lists, linking at the best sources/blogs I have seen on the internet. Those sources, hopefully, will take you through the process whether you plan to use Universal or an Enterprise (Google 360) Solution.

Please bear in mind that this was useful to me a couple of years ago when I worked on an acquisition focused web site and it is NOT a good guide for e-commerce web sites.

[Read more…]

Google Analytics Code Configuration, A Complete Guide

by

I decided to write a post about the Google Analytics code, primarily for people new to the web analytics world. Even if this a very old topic that has been exhausted by various renowned bloggers, I realised that a lot of people still struggle to understand the basic differences between Google Analytics tracking code versions.

Hopefully in this post I will clarify the main differences and modifications that you can do to your Google Analytics code, when to use each version, and what you’ll get in return. I will also cover how to do the same modification with Google Tag Manager. If you do not know what Google Tag Manager is, Google recently released a series of videos that will help you understand the basics.

I will not go through the old school Urchin.js code, and dive directly to the codes you are most likely to see in various web sites today.

[Read more…]