In this post I am going to explain how to install google analytics universal with Google Tag Manager.
I am assuming you are familiar with GTM and how this tool can make your life easier but in case you aren’t here a small video from Google discussing some of the key concepts:
I was planning to write this post for GTM v1 but decided to go for Google Tag Manager V2 instead knowing that most of you already migrate or will need to do so at some point in the very near future. I haven’t personally implemented a whole profile on V2 (I am about to do this next week and will write a relevant post about auto-migration) so any mistakes you spot please do let me know and I will edit accordingly.
Before diving into tagging and how to add value to various website elements when you are dealing with clients that do not have an e-commerce shop (or sometimes not an obvious onsite action that can be measured as a goal), a couple of words about auto-event tracking and what it means for marketers.
