It seems that Google Tag Manager is on a mission to become the best TMS solution in the market. After the recent introduction of the YouTube video and scroll tracking triggers, GTM now gives us an element visibility trigger out of the box.
This is invaluable for your web analytics data, and something you should definitely consider when planning your Google Analytics Implementation tasklist. With this feature, you are now able to track all the important elements on your web page without exclusively relying on Scroll or Click tracking. You can use the element visibility trigger as an event in order to measure impressions of your footer banners, call to actions, pop-ups, elements that surface post-load (yes they have a DOM listener out of the box as well) and many more.
Without any further ado, let’s dive into it.
